User Experience Design, What’s That All About?

By Dragan Simonovic

Many people don’t understand the term User Experience Design, asking me questions like: “Are you a web designer?”, “Is your job to just make websites?” or “Is UX designer really necessary for website designing process?”. There’s often a misunderstanding of the term between designers themselves, just like Andy Budd noticed in his article What’s in a name: The duality of user experience:

Some designers think that user experience is just a made up name and that we’re all user experience designers really. Others think that User Experience is a term used by consultants to trick clients out of money and would prefer it we all just stuck to the title of web designer. Some feel that user experience is simply common sense design while others see it as a land grab to own the fun bit of the design process.

And later explains:

I think one of the big problems is that user experience isn’t one thing; it’s several.

What exactly is User Experince Design?

By definition, User Experience Design (UXD) is a subset of the field of experience design that pertains to the creation of the architecture and interaction models that affect user experience of a device or system. The scope of the field is directed at affecting “all aspects of the user’s interaction with the product: how it is perceived, learned, and used.”

So, UXD is enactment of how users feel when using any given product, website or application. In everyday language, when someone says User Experience Design, by default that term refers to website, application, software or similar, and for everything else there’s term Experience Design.

How to be professional User Experience Designer?

To create  truly memorable and satisfying experiences, a UX designer needs to understand how to create a logical and viable structure for the experience and needs to understand the elements that are important to creating an emotional connection with the product’s users. (A Project Guide to UX Design, by R. Unger and C. Chandler)

Yup, it’s that simple. Actually, it’s even easier and can be said in just one sentence: “Don’t make me think!” as stated Steve Krug in his book. Also, you’ll need as much practice as you can get, and there’re some books that you should not miss by any chance: A must read UX Designer books for newbies.

Of course, there’s much more about UX design that one should know, because it’s much more complicated than stated above. This is an introduction article into a UX design topic I’ll be writing on, so be sure you’re on our RSS Feed subscriber list.