Greener Journeys is the first-ever national consumer marketing campaign to persuade people to get out of cars and on to buses. Brought to you by a coalition of the major bus companies in the UK, including Arriva, Go-Ahead, FirstGroup, Stagecoach, and National Express, they want to make it easier and more attractive for you to get the bus.
Over the next three years, they want to take one billion car journeys off the road. That would mean a huge reduction in carbon emissions, pollution and congestion, making life better for everyone all round.
Reducing car use is one of the most efficient and cost-effective ways of cutting transport carbon emissions.